Surfers are usually environmentalists at heart. Most of them have such a strong connection and love for the water that it’s impossible for them to not be. Kelly Slater is not only passionate about surfing and surf pools but also about the state of our oceans.
Outerknown is a sustainable surf-inspired clothing company created by Kelly Slater. According to him, it “was born on questioning and challenging the norms of clothing manufacturing.”
“We need to shift our awareness. It’s not OK to destroy our oceans.” This is the line that Kelly Slater is using to start the conversation about ocean pollution awareness.
According to the company’s website, sustainability is the main tool in protecting our oceans. Slater stated: "We created Outerknown to smash the formula. To lift the lid on the traditional supply chain and prove you can actually produce great looking menswear in a sustainable way."
Outerknown has now created a line of beach towels and t-shirts with the #itsnotok hashtag that raises awareness on ocean pollution. But it does so much more than just raise awareness because all the profits from the sales of the #itsnotok like will be donated to Ocean Conservancy and their mission to protect the clean and protect the Earth’s oceans.
According to UNESCO, “plastic debris causes the deaths of more than a million seabirds every year, as well as more than 100,000 marine mammals”. Also, the Great Pacific Garbage Patch, which is one of the five major oceanic gyres where garbage is collected, is twice the size of Texas and its only purpose is to hold in our waste, with complete disregard for marine life.
If you, too, believe that #itsnotok to ruin the natural world, that #itsnotok to destroy and pollute our oceans, that you can either wear the shirt and be the change or use the hashtag to raise awareness on the state of the world’s oceans and the need for sustainability.
If you’re new at surfing and want to improve your balance and technique, we recommend you book yourself a spot on a surf camp and learn from the pros!